After 20 years of working in large and small, established and start-up organisations I felt the time was right to begin my own business journey. And in the chill of winter 2009 Blue Tuna Media was born – bringing together the skills, knowledge and understanding of many great ideas.

I work in all facets of public relations, media and business consultancy – the excitement of creating new things, sharing in the “Made in Melbourne” culture, and nurturing the passion radiating from people at the beginning of their journey is what makes my job so fascinating and focal.

Absorbing the essence of success without compromising core values is important to me and to the people I work with.

I believe strongly in my community and doing what I can to improve the world around me. Using my bike instead of the car is something that I do – and can usually be seen travelling between appointments on my bike wearing heels.

Blue Tuna Media is a founding member of the Nicholson Alliance, a mentoring program for women in emerging businesses.

Jessica Purbrick-Herbst
June 2010